It is the mission of the Fair Trees Fund to improve the living standards locally in Georgia through education, environmental measures and health-promoting activities. The Fair Trees Fund works to improve the living and working conditions of the poor Georgian cone pickers, who encounter great risks when collecting cones and seeds from the Nordmann fir for the growing of Christmas trees. Furthermore, it is the objective of the Fund to promote the purification and production of Christmas trees in compliance with the principles of sustainability and eco-friendliness.