The Fair Trees Fund initiates projects contributing to the development of the Ambrolauri-Tlugi region of Georgia, one of Europe’s poorest countries. High unemployment, limited formal schooling, low income and poor infrastructure are all part of the reality for a large group of the 4 million people of Georgia.

Eighty per cent of all the Christmas trees sold in Europe originate from seeds grown in this particular region of Ambrolauri-Tlugi. The Fair Trees Fund grants the funds for the improvement of teaching facilities in three local schools, comprising a total of 600 students. Additionally, the Fund works to ensure medical and dental assistance to the local population of Ambrolauri-Tlugi, and awards university scholarships to Georgian students.

The Fair Trees Fund is also focused on the conditions of the Georgian cone pickers. Each Fair Trees cone picker is given the benefit of an employee insurance, and the Fund purchases certified safety equipment complying with the highest European standards.

Revenues for the work done in the Fair Trees Fund is based on the sale of seeds – each kilo sold generates a donation of DKK75, and the sale of Christmas trees carrying the Fair Trees label – each tree sold generates a €0.675 donation per label. The Fund also cooperates with private companies that support the work done by the Fund in Georgia.