In 2020, the Fair Trees Fund supports a range of different activities in Ambrolauri. These projects contribute to the promotion of health, learning and equal rights as well as the improvement of social conditions. The projects are in line with the fund’s efforts under the 17 Sustainable Development Goals.

Breast cancer screening for 169 women

In a collaboration with the Red Cross, the Fair Trees Fund has again this year set up a test centre, at which women in Ambrolauri have been offered breast cancer screening. This year, the screenings have of course been provided with due consideration of COVID-19.

Again this year, the women of Ambrolauri have welcomed the offer, which contributes to the timely detection of breast cancer.  During the five days of screening (10th – 15th of September), 169 women were screened.

Screening with a cultural bonus

In addition to the breast screening, the women were offered free admission to an exhibition featuring female Georgian artists, near the test centre. All women also received a voucher for a dental examination.



The Fair Trees Fund is financing a 3-year long Red Cross project “Enhanced resilience and community-based disaster risk reduction in Ambrolauri”. The breast screening offer for women in Ambrolauri is part of this project.

The Red Cross

“Today, breast cancer is the most widespread type of cancer among women in Georgia. Each year, more than 1624 women are affected. At the Red Cross, we are pleased to support the initiative of the Fair Trees Fund with its offer of free breast screening for the women of Ambrolauri. This constitutes a decisive step in the promotion of health. In 2020, we have of course also contributed to ensuring that the screening of the 169 women was conducted with due consideration of COVID-19.”

– Tamar Kamkamidze, Head of International Relations Department, the Georgia Red Cross Society and Irina Kereselidze, GRCS Regional Coordinator.

Levelling the playing field for the girls

The Fair Trees Fund actively supports the advance of female football in Georgia. The fund is a partner in the establishment of girls’ football in Ambrolauri through the FC Racha 2020 under the regional Georgian football federation (RLKS). A young woman has been trained as football coach and will soon obtain her UEFA Certificate. Even now, girls’ teams of as young as six-year-olds have been formed, and 40 girls take part in the weekly training sessions and matches. The Fair Trees Fund works to have even more girls take part in football.

Financing of Scholarship

In 2020, the Fair Trees Fund has awarded student Ani Gurgenidze a scholarship for bachelor studies. With this scholarship her dream of going to university has come through, as she has now been accepted to the law program at the Ivane Javakhishvili Tbilisi State University.  At the same time, Ani is intent on giving back and contributing to the society she is part of, and among other activities she works as a volunteer in Georgian Red Cross Society, Ambrolauri Branch projects.

Children in SOS Village receive vital support during Coronavirus

Fair Trees Foundation is distributing funds to ensure children in Ambrolauri get the care, nourishment and remote learning they need during COVID-19.

Children already in need of care are even more affected when daily contact to teachers and classmates is replaced by digital remote learning due to the Coronavirus. Those impacted by this include the children, who together with their foster parents, live in the town of Ambrolauri in Georgia.

Now the children as well as their foster parents are to get much needed and unexpected support.

Fair Trees Foundation is providing a total of GEL 5,000 to eight SOS children to help them through the pandemic and to create improved opportunities for remote learning.

“Right now it’s difficult for the foster family just to make sure that the children receive food and adequate care, which affects their education, which is currently meant to be taking place at home. And we’d very much like to do something about this”, says Zhana Babunashvili, a Fair Trees Foundation project planning and development manager, who recently visited the SOS Children’s Village getting the donation.

The donation includes tablets for digital learning as well as antiseptic products to prevent COVID-19 contagion. Besides, the small family type house got bread baking machine, which will significantly eliminate the costs.

“Children need routine and calm, which allows for both learning and play; while the parents need counselling, information and support to get through the ongoing pandemic. At Fair Trees Foundation we hope that our donation can help with the fulfilment of both”, states Zhana Babunashvili.

Fair Trees is an international Christmas tree producer certified by Fair Trade Denmark and member of WFTO. All our trees are produced with the greatest possible respect for the environment and under the best possible working conditions. The Fair Trees Fund contributes to the education, health and development of the residents of Ambrolauri, Georgia. Over 90% of the Nordmann Christmas trees we sell in Europe are produced in a more than 100-year-old forest in the Ambrolauri region of Georgia. Every year we sell more than 650,000 Fair Trees Christmas in Germany alone.

Learn more at: fairtreesfund.com and www.fairtrees.dk

For more information about our latest donation contact: Marianne Bols, Founder, Fair Trees on +995 599 29 75 36 or at tj@fairtreesfund.dk.