Fair Trade is the pillar of the production of Fair Trees®. With ten essential Fair Trade principles as its point of departure, Fair Trees spares no effort to make sure that the Christmas trees for the European market are produced with proper consideration for the environment, sustainability and decent terms of employment and working conditions – from the picking of the cones in Georgia to the planting out and growing of the trees in Denmark and other European countries.

Fair Trade is a worldwide concept which, operating in more than 70 countries, has come up with alternative ways of production and sales across borders over the past twenty years.